2008 – the year of the burger - again!
Like salmon biffing their way upstream to spawn against all the odds, or those toddlers who won’t take no for an answer and wear you down through sheer persistence, waves of keen restaurateurs still think that there is big money to be made from the humble hamburger. They may well be right, but just consider how many options the dining public already face. Ronald and the King have such a good foothold on our High Streets that they have inspired a faux “backlash” from the marketeers led by Gourmet Burger Kitchen and a host of other burgerologists – Ultimate, Haché, Hamburger Union, Fine Burger Co, Natural Burger – all promising to restore the burger to its former glories.
The latest hat to be thrown into this particular ring belongs to Byron, where they must have searched the vocabulary for understated authenticity before promising “proper hamburgers”. This place opened indecently close to Christmas and the owners must be gritting their teeth as the January quiet times loom large before they have had much opportunity to establish themselves. The dining room is large and bright; the menu is commendably short sticking to half a dozen burgers but offering a choice of toppings. The rubric is pretty much the same as at the other elite hamburger joints, “Our hamburgers are made from Aberdeen Angus Beef sourced exclusively from select farms in Morayshire, Scotland. They come in a soft, plain bun with lettuce, tomato, red onion, pickle and mayo”. A six ounce burger will cost you £6.75 which looks like good value, then you pay the £2.40 for fries and it works out pretty much the same as everywhere else. The burgers are sound, but when I visited the grill must have been a little cool as the meat ended up cooked through but grey and soggy – which isn’t good news when so much of the charm of a decent burger is the contrast between crusty charred outside and juicy pink inside, something you only get from fierce heat.
At this time of year it is customary for foodies to speculate on just what is to be the “next big thing”. In January 2005, 2006, 2007 and now 2008 predicting the spread of premium hamburgers would enhance anyone’s reputation as a soothsayer.
Charles Campion
Gourmet Burger Kitchen, 13-14 Maiden Lane, WC2 (020 7240 9617)
The Ultimate Burger, 36-38 Glasshouse Street, W1 (020 7436 5355)
Haché, 24 Inverness Street, NW1 (020 7485 9100)
Fine Burger Co. 50 James Street, W1 (020 7224 1890)
Hamburger Union, 341 Upper Street, N1 (020 7359 4436)
The Natural Burger Co, 12 Blenheim Terrace, NW8 (020 7372 9065)
Byron, 222 Kensington High Street, W8 (020 7361 1717)




